Making the everyday extraordinary.
Aligning a global portfolio of diverse lifestyle brands and more than 8,000 people under one uniting concept that celebrates common values and sets out a clear vision and goal for the future.
Considered design, quality craftsmanship and trusted heritage connects the Fiskars brands to the important things in life. They become a lifestyle enhancer, with emotionally rich experiences curated through the medium of beautifully designed products that resonate with people’s values.
Rapid business growth can risk leaving your people behind. When leading global consumer goods group Fiskars doubled their headcount with a portfolio of new brands including Wedgwood and Waterford, their employee culture became fragmented.
We were approached to define a strategic idea with a considered creative and content delivery to reunite Fiskars Group brands through an internal employment re-engagement initiative.
How we did it.
Working as a single team of strategists and storytellers, we channeled a creative idea into visual content straight away, testing storyboards, casting documents and narratives to ensure ideas would translate internationally. Once relationships had been forged with each organisation, a small crew travelled to five different locations to film, photograph and capture stories in natural work and leisure settings. We maximised these opportunities to capture brand film content, creating scenarios, expanding locations and recruiting local characters to feature in the hero edit.
Everyone has a story.