The Observatory, creative agency, Jersey

All in. We get to know your business, challenge
the obvious and get stuck into making it better, fast.

  • Strategy and positioning
  • Brand, design and identity
  • Products and packaging
  • Exhibitions and installations
  • Websites and digital experiences
  • Marketing and advertising
  • Storytelling
  • Data visualisation
  • Film, sound and animation
  • Feature film development
See the work↓

GREAT IDEAS. GOOD COMPANY.

Great creative work starts with understanding the business behind it.

We’re thinkers and doers. An independent creative partnership bringing decades of experience, original thinking and exceptional design to ambitious businesses.

We bring ideas before we’re asked, speak our minds and work at speed with you to make things happen. We put technology to work when it genuinely adds value.

Good thinking. Better business.

WHAT PEOPLE SAY.

Sharper thinking, clearer direction and a creative partner who makes things happen. Hear it from our clients.

TRTamsin RaineOcean Culture
“Sarah and Ben have been instrumental in our growth, helping us reflect who we truly are.”

CEO · See the work

MSMick SouthworthEnriched Media Group
“Outstanding. Creative masterminds with razor-sharp execution.”

Executive Producer · See the work

AMAndrew MitchellEquilibrium Futures
“World class design, mind-bending visuals, unstoppable commitment.”

CEO / Global Thought Leader · See the work

MWMichael WrightHibiki Films
“Rapid creative solutions and breathtaking visuals”

Director & Writer of ‘Lone Star’, CEO

AMAlexander MattFiskars
“Nailed the brief.”

CMO

CCChris ClarkProsperity 24/7
“Phenomenal.”

CEO

ABAlex BookFutureBrand
“Fantastic creative work, and a pleasure to work with.”

Strategy Director

1 / 7

IN IT WITH YOU.

Creative Partnerships.

We work directly with you, bringing ideas to the table, challenging decisions when it matters and taking responsibility for making things happen.

Together, we set the priorities, focus on what matters to your business and keep things moving.

How we workKey
010203040506
  1. 01Strategy and commercial thinking
  2. 02Marketing and storytelling
  3. 03Creative direction and design
  4. 04Digital experiences
  5. 05Production and partnerships
  6. 06Exhibitions and installations

THE COMPANY WE KEEP.

Global names and independent originals. Two decades of brands built on original thinking.

See the work→
Creativity firstTechnology partnership

CREATIVITY FIRST.
TECHNOLOGY WHEN IT ADDS VALUE.

Through our technology partnership with AiM, Automated Intelligence Models, we can also explore opportunities to introduce intelligent systems, AI and automation where there is clear commercial benefit.

For your business, that might eventually include connected brand and communications systems, audience insights, content management and automation. To be defined once the foundations are in.

AutomatedIntelligenceModels
Thinking 45s

Visual language concepts are now ready

Visual languageConcepts v1 →
Illustration of a generative workflow

THE STUDIO

BEN HICKINGBOTHAM
Ben HickingbothamCreative Director / Producer
SARAH HICKINGBOTHAM
Sarah HickingbothamCommunications Director / Writer / Producer

Two senior creatives. One island. Over 20 years where design meets film, for NASA, Google, Coca-Cola, Land Rover and John Lewis.

NEWS

Work, partnerships and what we are making next.

Read all news→